Times Select’s low revenue

By obie

CNN report on the NY Times (via GigaOm): 

Still, Times Select has generated just $6 million in sales so far, a rounding error for a company expected to post $3.5 billion in annual revenue this year. Online is just not big enough to significantly move the needle for the New York Times.

Times Select, of course, is where they put their premier columnists and podcasts behind a fee-entry firewall.  I miss the columnists terribly, but was never willing to pay.  Obviously not a lot of others, either.  And I certainly spend much less time on the site.  Wonder how that translates to advertisers. 

6 Responses to “Times Select’s low revenue”

  1. Gardner Says:

    Funny, online is big enough to significantly move the needle for lots of other folks. I wonder if the fee-entry structure is a sound business plan for Old Grey.

    Actually, I don’t wonder at all. ;-)

    Hey Obadiah, glad to see you in the blogosphere!

  2. obie Says:

    Hey Gardner! One of the main reasons I started a blog is to meet folks like you. This thing really works! I’m honored.

  3. Temple Stark Says:

    Isn’t this $6 M more than they would have received, otherwise?

    - temple

  4. obie Says:

    Hi Temple, great question. How much is lost by losing eyeballs through advertisers and subscribers? Consider this $ amount over time, and how many folks can no longer can link to this content, ie., drive more visitors. In non-monetary terms, the less conversation the less relevancy which not only hurts their business, but also the cultural record.

  5. Dan Dright Says:

    TimesSelect sux donkey ballz. That’s my opinion, in as learned and kind a way as I can manage.

  6. Dan Dright Says:

    Actually, I can do better: The idea that there is a heirarchy of content “value” in a paper of record such as the Times, which is a de facto open source for information is insulting to the very idea of the Internet and the idea of the role of the fourth estate.

    MORE poor people need to understand Paul Krugman, not fewer.

    Grrrrrr.

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